How Does PCD Pharma Companies Work in India?

Concept of PCD Pharma Franchise

PCD stands for Propaganda cum Distribution. PCD or pharma franchise is an authorization or permission granted by a pharma company possessing the rights to any individual or group, allowing them to carry out all commercial activities like selling and promoting the company’s products on mutually agreed terms and conditions .

The marketing of the pharma products by PCD pharma franchise companies can be done in any of the two ways:

  1. Ethical Marketing: In ethical marketing, the company will appoint medical representatives for the marketing of the products. In this type of marketing, the medical representative talks to the stockists, wholesalers, chemists, retailers and doctors of that specific area and convince them to buy or prescribe their medicines to the public within the marginal rate set by the company.
  2. PCD / Franchise: In PCD Franchise type of business, PCD Pharma companies appoint its distributors and help them grow by giving them monopoly rights. Distributors appoint Medical Representatives to contact doctors in their area. Then medicines are prescribed by the doctors. This way business growth is made sure by making availability of pharma products. Promotional material provided by PCD franchise companies also play an important role.
  3. Choosing a good PCD Pharma Company in India

The competition is increasing day by day and a number of PCD pharma companies in India have emerged. You must be very careful while making a choice of PCD franchise company and consider the following points:

  • Dealing with quality medicines at reasonable rates is one of the key points for the success of PCD franchise. So, it’s better to choose a GMP, ISO and WHO certified company.
  • Choose the PCD pharma companies which have a variety of products and work on   regular availability of the products at a reasonable price range.
  • It is always better to get associated with PCD pharma companies who have a good reputation in the market.

If there is any confusion regarding which PCD Franchise Company to choose then you can have a look at some popular health journals, some health-based monthly newspapers or do a thorough research on internet to know about some of the best PCD pharma companies in India.

Best Ways to Attract PCD Pharma Franchise Distributors

At present, all the top PCD pharma franchise companies in India are looking for the best ways to get more and more distributors to boost their business profitability. Convincing business partners (distributors) to choose you over other innumerable options, where all pharma companies in Chandigarh are committed to delivering exceptional services, can be a daunting task. Therefore, you should be much focused towards your business promotion and take necessary steps for it.

Here, we will discuss some of the best and new techniques to attract PCD pharma franchise distributors easily. Following are some of the measures which will enable you to take your PCD pharma business to the next level:

Top PCD Pharma franchise companies in India

  • Support to Medical Representative:

Top PCD Pharma franchise companies in India gives rights to distributors to expand their business in allocated areas. These distributors appoint Medical representatives to contact to doctors. MRs need many promotional aids to get these products recommended. PCD Pharma companies provide promotional aids like Visual Aid, Product Glossary, LBLs, Sample Catch covers, Reminder-cum-Thank You cards, MR bag, Visiting cards, Order books, Prescription Pads, Diwali and New Year Gifts to Medical Representatives. It helps the business to grow.

  • Social media:

Nowadays, social media has become a powerful tool for promoting businesses and brands since millions of businesses are connected with them. There are various platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Slideshare and more, from where you can easily reach your target audience. These platforms also have the facility for sponsored post where you can pay for advertising.

  • Blogging:

Blogging is a great way of marketing for pharma companies in Chandigarh. Compose blogs and make use of web based social networking to advance them. This helps in generating a trustworthy response among customers or PCD pharma franchise distributors. Blogging provides information to the customers for which they are looking for. So, if you meet their requirements, they will trust you and your company.

All these tips are highly beneficial in attracting PCD pharma franchise distributors. Follow these tips with proper planning to attain your desired goal.

Some Essential Tips for Choosing Pharmaceutical Franchise Company

Choosing a company for franchise marketing is a critical step for you as your future depends upon this decision. A right decision can build your market and increase your income but a wrong decision can prove to be disastrous. It is not easy to predict which company will be perfect for work and provide you the best possible support. However, you can follow the given tips to make a better choice:

PCD pharma companies in Chandigarh

  • Name of the PCD Franchise company

Company’s name is an important aspect as you will be recognized with it. So, try to select the best PCD franchise company in India which has a professional, easily pronounceable and catchy name.

  • Range of Products

You should choose the product range as per your need. Having a big list of products does not matter if the products in the range are not of your interest. It is always better to choose a company which has a product range of your interest.

  • Brand Names of Products

Like the company’s name, the brand names of the products should also be easily pronounceable and easy to remember. Short and technical names create a stronger impression.

  • Packing of Products

While selecting PCD pharma companies in Chandigarh, you must know about the packing of the products. Packing creates the first impression in the minds of the patients, doctors and chemists so, it should be proper.

  • Stock Availability

Before starting work with the company, you must confirm about the stock availability terms. Once the doctors start prescribing your product, they can’t wait for you if you are unable to supply them the products on time. Clarify all things beforehand and take assurance about regular product supply.

  • Marketing agreements and Monopoly Rights

You must take marketing and monopoly rights agreement on stamp paper which indicates that you are the sole distributor and marketing person for particular area.

  • Payment terms

You should clarify about the payment terms before you start working with the company.

  • Promotional Inputs

The company should provide you timely supply of promotional inputs like visual aids, reminder cards, diaries, pens, key chains, etc.

How Does PCD Pharma Franchise Company Work?

What is PCD Pharma Franchise?

Franchise is an Anglo-French word that means “Liberty” and is defined as an authorization granted by a company, organization or Government to any individual or group allowing them to carry out specific commercial activities, such as, marketing, sales, distribution, appointment of distributors, etc. for company’s products.

Likewise PCD Pharma Franchise is an authorization granted by a pharma company to any individual or group or distributor which allows them to utilize the pharma company’s brand names, products and trademarks for the benefit of the organization.

What is the procedure to start a PCD Pharma Franchise Company?

Different pharma companies have different terms and conditions for appointing franchise, so it is quite difficult to provide accurate procedures. Some companies offer state wise franchise whereas some provide zone wise franchise but most of the pharma companies in India provide district wise franchise. You can follow the below steps while starting your Pharma franchise business:

  • Choose the product you want to market
  • Select the companies for franchise.
  • Send queries to the companies regarding franchise. Ask them whether they have vacancy for your area and if vacant, request them to send their product and price list.
  • Then finalize the best possible pharma company for franchise.
  • Make marketing agreement with the pharma company with mutually agreed terms and conditions, and start working with them.

The basic concept of pharma franchise and marketing is simple. A distributor is appointed for the company who will also do marketing along with distribution and supply. The pharma companies manufacture the product and sell to the medicine franchise companies by adding their profit of margin in the manufacturing cost. Franchise Companies market the products at their own cost.  They must have a strong hold in the market and good relationships with the doctors as well as the pharma professionals.

In pharma franchise system, profits and expenses are calculated in a similar way as in case of direct ethical market. The only difference is that two different parties complete the work at sharing basis. For selling products, the pharma companies depend on their franchisee associates whereas the franchisees depend on the manufacturing company for regular supply of medicines.

Why is Pharma Franchise important for Indian Pharmaceutical Market?

PCD pharma franchise is a right which is granted to the franchisees by a particular well established firm or the government enabling them to deal with specific commercial activities. Such commercial activities comprise of being acting like agents or marketers or one of the sales representatives for the products of the explicit group or company. Medicine franchisees deal with the proprietary products of the pharma company, promote their brands and the trademarks and thereby generate profits.

best PCD pharma company in India

Medicine Franchise Company- the Spine of the Pharmaceutical Industry

Some of the reasons why medicine franchise companies are considered as the spine of the pharma industry are stated as below:

  • To overcome the monopoly of the big pharma companies

With sufficient resources and control, the big pharma companies can beat any competition in the pharmaceutical market. But the start-ups do not possess such resources so they are unable to cope up with the high competition. However, pharma franchise allows these small or medium sized companies to face all these challenges by having healthy relationship with local medical experts.

  • Create Great opportunities

When it comes to large scale market, the pharma sector holds about 1.5% to 2% of the overall market share and it is on a rise with a fast rate of 10% every year. In such cut-throat pharmaceutical marketplace, becoming the best PCD pharma company in India is not easy. The new pharma companies may face problems in proper distribution and building the brand name in this highly competitive pharma industry. But with the help of a medicine Franchise model, it is much easier to cross the threshold.

In order to stand steadily against the big pharmaceutical companies and eventually to become the best PCD pharma company in India, a strong pharma franchise concept is needed. PCD pharma business is undoubtedly a first-rate way of earning great profits but you also need to invest in pharma franchise, rent, labour and a lot of other such costs which are needed to run the business.

PCD Pharma Distributors and their Types

Pharma establishment merchants or the advertising experts are an important part of Pharma Franchise in India. They are the key players in the market and the real deal generators. With the difference of their strategy for work, they can be separated in two classes.

Single Party Pharma Distributors

Single party PCD pharma distributors include a small group of individuals or a single individual taking up the franchise from pharma companies. They have fewer channels of distribution for further sale. The franchise owners buy drugs in bulk from the company and they further get prescription generated and medicines are made available to the nearby retailers of the medical practitioners.

PCD pharma companies in Chandigarh

Multiple Party Pharma Distributors

Multiple party PCD pharma distributors are a large group of individuals or many single parties which are merged as one. They buy the pharma goods in bulk from the pharma companies and further distribute to their different channels and cover a vast area like multiple districts and state etc. The promotion as well as marketing of the pharma companies is easily met along with the sales generation targets. It is mandatory to own a whole sale drug license for all PCD pharma distributors in India.

Collaborating with PCD Franchise Companies

To collaborate with any PCD Franchise company, you must know their complete history. There are two segments of data which can be available for you. One is the external information and the other one is the internal information. External information can be available easily from different mediums like internet whereas the internal information is confidential which you can get from some typical but reliable sources.

You can get a complete list of top PCD pharma companies in Chandigarh but their history should be known first before you enter in to any such partnership agreements. If you don’t bother to research about the PCD pharma companies beforehand than it may result in serious loss for you like financial loss, your relationship with the medical practitioners can get affected and also you may lose your own credit worthiness in the pharma industry.

Quality Assurance – The key to a Successful PCD Pharma Company

In top PCD pharma companies in India, regulation is of great significance. It is indeed conceivable that to keep operating your large scale business, absence of any regulation can imperil the life of many innocent patients around the globe. That’s why, for the greatest benefits of mankind and life conservation, pharmaceutical administrative consistence is a science which controls and screens the entire pharma business.

Areas like procedure, alignment and item acceptance, quality confirmation and worldwide regulation are some parts of pharmaceutical administrative consistence. So, this can be known as the conductor through which each new medication manufactured by the top PCD pharma companies in India ought to navigate in its life cycle.

In pharmaceutical industry, quality affirmation of the medicines is a wide area that covers all matters which on the whole or exclusively impact the nature of medication or item. The certifications of quality can be divided in to four noteworthy ranges:

  1. Quality control
  2. Generation
  3. Circulation
  4. Testing

The different types of rules, standards as well as benchmarks to advance the quality affirmation is an essential part of WHO’s constitution. Despite of the fact that every individual belonging to the best PCD franchise company in India is incharge of value, some specific individuals from top administration have an obligation to cultivate such situation which advances cooperation and lays stress on quality.

The quality factor plays a major role in pharma industry as more clients are now becoming mindful as well as aware of what they use. Even bigger challenge or threat is the international market. The clients know how to prosecute the manufacturer for a single drift in product quality. Since more of US and European drug distributers prefer to trade in from the best PCD franchise company in India, assurance of higher standards of drug quality is a big job at hand for the company. And not only accurate but a faster quality checking rate is important for helping in drug manufacturing and increasing the profit.

What is the Scope of PCD Pharma Franchise?

Indian pharma industry has emerged as a leading industry both domestically and globally. Today the Indian pharmaceutical sector is at fourth rank in terms of volume and thirteenth in terms of value internationally.  If you have a small or medium sized pharma business then it is very essential for you to invest in PCD pharma franchise.

Medicine franchise companies are the backbone of the pharma industry. They provide a crucial link between the Pharma manufacturing companies/ plants and the pharma professionals who want to start their business by associating with pharma companies. Both the partners get business opportunities where the pharma manufacturing company/ plant manufactures drugs for the medicine franchise companies and they further sell the products through the Pharma franchisees to the customers with a profit margin.

In the coming years with continued growth, the demand for quality and effective medicines will increase. The pharma companies will get a good growth in the coming time which will help the PCD pharma franchise business to grow as well. Thus, we can say that the future aspects of pharma franchise business are quite good.

Due to good scope of Pharma franchise business in India, there are various benefits that this business offers:

  • The best part of this business is that it does not need much investment which reduces any risk for the investors.
  • The income is in their hands as the more products they will sell the more they will earn.
  • Pharma franchise business enables the investors to start their business in their own region near their home unlike other jobs in the industry.
  • There is less pressure of work and the working hours are flexible.
  • Most of the reputed pharma companies provide a good marketing and promotional backup which helps in increasing the sales.

You can begin PCD franchise business for any of the domains in the pharmaceuticals. Many options are present in this sector which includes:

  • Generic medicine
  • Medical and Health supplements
  • Ayurvedic and homeopathic medicine
  • Surgical distribution
  • Standalone pharmacy in residential areas
  • Hospital pharmacy
  • Chain pharmacy
  • Township pharmacy

Pharma franchise business has a great scope and if you choose the right company, you will surely succeed.

Attracting the Best PCD Pharma Franchise Distributers

Pharma distributers are a vital aspect of marketing and sales. PCD Pharma companies appoint various types of pharma distributers such as single party distributers or multiple party distributers to sell their drugs in bulk. The best PCD pharma company in India manufactures and deals with thousands to lakhs units of drugs each day. As the company is situated in one part of the country, it needs good channels for distribution of its drugs across its markets. Pharma distributers are the best way to connect to a wider audience. They help in increasing sale, building brand value, reaching wider audiences and a lot more.

Some of the best ways to attract Pharma distributers are:

pharma companies in Chandigarh

  • Appointing dedicated Channel Managers

You can appoint a Channel Manager who is in direct contact with the pharma distributers and other medical professionals. The good salesmanship and marketing techniques of these channel managers help in convincing and attracting B2B customer base to make your company the best PCD pharma company in India. The pharma franchise distributers easily get convinced with these channel managers’ presentations.

  • Digital Marketing Techniques

Social media is a powerful tool for branding. Social media sites like Twitter, Facebook, LinkedIn, Instagram, Pinterest etc. are quite helpful in attracting pharma franchise distributers. Facebook also provides the facility of sponsored post. You can adjust it as per the locality, profession, age, etc. These days, doctors are also interested in taking franchise of pharma companies in Chandigarh. Social media is an economical tool to reach out these doctors and distributers whether organic or paid.

  • Blogging

Blogging is also a potent tool for branding. The quality contents you write will not only promote your brand but build trust in mind of people. Blogging is a great way of reaching more and more people and influencing them with your words.

Many pharma companies in Chandigarh attract pharma franchise distributers with door-to-door promotions. Pharma newspaper advertisements, online portal advertisements, CIMS advertisements and drug books are some other ways used by the renowned companies to promote their business.

Glimpse of PCD Pharma Companies in India Today

Pharma industry is one of the most flourishing and sought after industries in India ranking 3rd in the world in terms of volume and 14th in terms of value. The market is highly fragmented with more than 5,50,000 retail oulets. The number is significantly increasing every year. In terms of global market, the PCD pharma franchise industry in India holds around 1-2% share which is increasing at a fast rate of 10% every year.


The pharma industry has experienced a major paradigm shift in the past few years. The reason being the pharmaceutical firms in the past used to store the products in warehouses before distribution but in recent times, the Clearing and Forwarding agents (CFAs) have taken charge of the distribution. After the CFAs, the distribution passes on to the stockists who in turn make these products available to the pharmacies which eventually pass them to the consumers.

PCD pharma franchise


PCD pharma franchise in India operates under a gamut of policies which are mostly issued by the government and apply throughout the country. Some of these policies are:

Price Control- It contains the lists of the price controlled drugs, process of fixation of drug rates and penalties for contravention of the stipulated drug prices. These orders are meant to ensure that there is adequate supply of drugs and they are provided at a reasonable price. It also makes sure that the drug quality meets the required specifications, promotes rational use of drugs and strengthens the indigenous capability of drug production.

Intellectual Property Rights- It indicates the norms in respect to the following intellectual property rights:

  • Copyrights
  • Trademarks
  • Geographical indications
  • Protection of any undisclosed information about the product

Product Developments

Indian medicine franchise companies have started adapting to product development procedures and made their way in the international market by identifying the generic competitors to patent drugs and following up the necessary litigations to support the patent.

The pharmaceutical sector in India may be said to be uncertain and volatile but medicine franchise companies have risen up to the challenges put by measures like compulsory licensing, price controls and changing the FDI policy.