The concept of Propaganda Cum Distribution or PCD has proved to be quite successful for the Pharma Sector in India. This method of business provides many benefits to the agencies which go for the franchise system. However, it is also important that an agency must find the best PCD pharma companies for this business model.
While choosing a PCD pharma company, you must make sure that the company has a rich profile and a good marketing history as:
It is easy to introduce a company to a doctor: The reputation of the doctor is reliant on the medicines he prescribes. When the doctor evaluates any company, he gets the confidence that the company is doing good business for a long time and the quality of products is high.
Any New Product introduced in the market will be well accepted: Once the PCD pharma company gains the trust of the doctor, it is easy to introduce new products and ask for support without having to prove its quality every time.
Availability of Stock: A good pharma franchise company will understand that keeping more stock of medicines than required is important. The demand may fluctuate any time and doctors will not allow non-availability of the stock. An experienced PCD pharma company understands this need and will never go out of stock.
Rich Marketing Input: The marketing input quality and data which a reputed pharma franchise company in India will provide have a far better standard in comparison to a plain manufacturing company. This helps in creating a difference in the market and gain a good market share Adapt Advanced Technologies: Reputed PCD pharma companies understand and adapt suitable technologies which help in delivering better products as well as services to the customers.
Quality and Visual appeal of Packing: The proper packing is crucial for maintaining and preserving the ingredients of all Pharma products as well for visual appeal to the consumers. These standards are outlined in relevant Pharmacopoeias. The Pharma PCD Company must ensure that its products are packaged according to these standards. It should also make sure that it invests well enough to make its products presentable to end consumers.
Builds mutually rewarding relationships: The reputed Pharma Franchise companies know how to make a long-term relationship with the suppliers, pharmaceutical and healthcare communities as well as the field associates across the market. They always follow the highest ethical standards while conducting business.